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“RDCL” consists of the root letters of both RADICAL and RADICLE - two words that represent different aspects of who we are.
“Radical” means significantly different from the usual or traditional. To us, living radically is about breaking the status quo and pursuing your best life.
“Radicle” is the initial root to emerge from a seed during the process of germination. It represents the benefits of plant-based living, and also how all great things start with a first step or a tiny seed.