The RDCL Story
We're a passionate group that champions and promotes the health, ethical, and ecological benefits of plant-based nutrition. In an era when too many of us don't maintain healthy habits, it's time to leverage the power of plants to push the envelope and radically revolutionize the path to well-being.
Our name tells part of the story. RDCL is derived from the root letters of both RADICAL and RADICLE - two words that represent different aspects of who we are. Radical means significantly different from the usual or traditional. To us, living radically is about breaking the status quo and pursuing your best life. Radicle is the initial root to emerge from a seed during the process of germination. It represents the benefits of plant-based living, and also how all great things start with a first step - or a tiny seed.
We didn't set out to create a typical lineup of disparate products, but rather a system of nutrient-rich superfoods that are designed to be easy to incorporate into your daily routine. Nothing to prep. Just mix with water and you’re good to go. Plus, we always strive to make products that you'll not only love, but will also deliver on the claims we make. It's why we carefully select each ingredient we use. Because each ingredient has to meet our RDCL standard.
We’re starting with functional superfood blends that turn ordinary water into super-water (Radical Elements), and we have complete-nutrition shakes soon to follow. Plus there’s more on the way. Broths, juices, teas, and coffee creamers - boosted with the functions you want and need.
And it doesn't end with making great products - that's just the beginning. We love the idea of personalizing RDCL for you via our data-driven personalization platform. In time, you’ll have an opportunity to subscribe to a monthly RDCL box that’s tailored to your unique needs, goals, tastes and lifestyle preferences. We’ll then use real-time data, digital coaching and your ongoing feedback to optimize your experience and drive results. Because in the end, our mission is to help people like you to build healthy habits and optimize your well-being, while simultaneously advocating for our planet and all of the living beings we share it with.