Privacy Policy

 

Welcome to RDCL Superfoods’ (“RDCL”) privacy policy. RDCL respects your privacy and is committed to protecting your personal data.


SECTION 1 - INTRODUCTION

This privacy policy tells you how RDCL may use your personal data when you visit our website or interact with us, including when you sign up to our newsletter and/or use our products and services.
It also tells you your privacy rights and how the law protects you. It is important that you read this privacy policy, together with any other privacy notices we may show you from time to time, so that you are fully aware of how and why we are using your personal data.

This website is not intended for children and we do not knowingly collect data relating to children.
This privacy policy was last updated on July 1, 2020.


If you have any questions, please see contact us at support@RDCLsuperfoods.com.


SECTION 2 - HOW WE COLLECT DATA

There are lots of different ways in which we may collect data, or receive data, and you can see an explanation of the main ways below.

 

  • You may give us data when you interact with us
  • You may give us data by filling in forms or by corresponding with us by post, phone, email or through chat or social media. This includes data you provide when you:
    • sign up to receive our newsletter;
    • make enquiries or request information be sent to you;
      create an account on our website;
    • order our products;
    • ask for direct marketing to be sent to you;
    • use ‘refer a friend’;
    • engage with us on social media;
    • enter a competition, promotion or survey;
    • contact customer services; or
    • leave comments or reviews on our products or services.
    • We may get some data automatically as you interact with us, including via the RDCL website, we may automatically collect data about your equipment, browsing actions and patterns. We may also collect data when you click on one of our adverts (including those shown on third party websites or via social media).
    • We may obtain some data from third parties
    • We may receive data about you from various categories of third parties, including:from providers of services which facilitate our ecommerce operations, including ecommerce platforms and payment and fraud prevention services; from analytics providers, advertising networks and search information providers; from data partners; from your friends who referred you using ‘refer a friend’; from publicly available sources; and from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review site

 

SECTION 3 - TYPES OF PERSONAL DATA WE COLLECT

How we collect data above describes all the different ways in which it’s possible to be given or obtain data. Some of that data may be personal data and we explain below the types of personal data we may collect about you. Of course, the types of personal data we collect about you will depend on how you are interacting with us.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect a variety of personal information about our customers and visitors to the RDCL website.


This personal data may fall into any or all of these categories:

 

  • Identity Data includes title, gender, first name, maiden name, last name, date of birth, username or similar identifier and your login/password. If you interact with us through social media, this may include your social media user name.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes payment card and direct debit/bank account details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses, as well as any profile data which we have added (for example, using analytics and profiling).
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
    Usage Data includes information about how you use our website, products and services, and any of the content you contribute to the forum.
  • Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.
  • Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.
    We also may collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.
  • However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. If you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you’ve asked for.

 

SECTION 4 - EXPLAINING THE LEGAL BASES FOR USING PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products, that’s a contract between you and us for us to supply the products to you.
    Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, fraud screening as part of the check-out process or keeping our website secure.
  • Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
  • Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.
  • See how and why we use your personal data below for more detailed information.

 

SECTION 5 - HOW AND WHY WE USE YOUR PERSONAL DATA
Here is a breakdown of the details of how we may use your personal data, the types of personal data that applies to and why it is we can do this. When we explain why, we will identify the relevant category from Explaining the legal bases for using personal data above, and, where it’s based on being able to do so for our legitimate interests, we will highlight what that legitimate interest is.

 

How we are using personal data What types of personal data used Why it is we can do that

To register you as a new customer

Identity, Contact Info

Performance of a contract with you

To manage a sale with you, including letting you now you have left products in your basket without checking out

Identity, Contact, Financial, Transaction, Marketing and Communications

Necessary for our legitimate interests (including being able to progress purchases of products by our customers).

To process and deliver your order including manage payments and collect and recover money owed to us.

Identity, Contact, Financial, Transaction, Marketing and Communications

Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests (including to recover debts owed to us).

To manage our relationship with you including notifying you about changes to our terms or privacy policy.

Identity, Contact, Financial, Transaction, Marketing and Communications

Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests (to keep our records updated).

To ask you to leave a review or take a survey.

Identity, Contact, Financial, Transaction, Marketing and Communications

Necessary for our legitimate interests (to study how customers use our products/services).

To deliver direct marketing to you.

Identity, Contact, Profile, Usage, Marketing and Communications, Technical, Tracking.

Necessary for our legitimate interests (to promote our own business and our products and services), unless the law requires that the direct marketing be based on consent
Consent, before we share your personal data with any company outside the RDCL group of companies for their own marketing purposes

 
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

 

Identity, Contact, Technical, Tracking

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
Necessary to comply with a legal obligation

To deliver relevant website content to you and measure or understand the effectiveness of the content we have on our website

Identity, Contact, Profile, Usage, Marketing and Communications, Technical
Tracking

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To deliver relevant advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Identity, Contact, Profile, Usage, Marketing and Communications, Technical
Tracking

Necessary for our legitimate interests (to promote our business and products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Technical, Usage

Necessary for our legitimate interests (to define types of customers for our products/services, to keep our website updated and relevant, to develop our business and to inform our product and marketing strategy)

To make suggestions and recommendations to you about products/services that may be of interest to you

Identity, Contact, Technical, Usage, Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)

To prevent and detect unlawful acts

Identity, Contact, Financial, Transaction, Technical, Tracking

Necessary for our legitimate interests (to protect our business and our customers by way of undertaking fraud monitoring and suspicious transaction monitoring)
Necessary to comply with a legal or contractual obligation to share personal data for the purposes of law enforcement

To administer our business and keep proper records

All relevant data categories

Necessary to comply with a legal obligation
Necessary for our legitimate interests (to administer our business and keep proper records)

In order to resolve legal claims or disputes involving you or us

All relevant data categories, depending on the nature of the allegation or claim

Necessary for our legitimate interests (to bring or defend a claim, whether in court proceedings or in an administrative or out of court settlement, for the protection or assertion of our legal rights, your legal rights or the legal rights of others)

SECTION 6 - ADVERTISING, MARKETING AND YOUR COMMUNICATIONS PREFERENCES

There are lots of different ways you’ll see adverts for RDCL, and these may not be using your personal data – sometimes we buy advertising space in the real world and on websites and in social media. If you see RDCL’s adverts on websites and in social media, these may not be directed specifically at you, we may just have bid for the space. We may also be using a search engine or social media platforms ‘lookalike’ products, which are not directed at you and which you can control using each search engine or social media platform’s privacy settings.

We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you and tell you about them. We may carry out direct marketing by email, phone, text and post.

On our website, we make your direct marketing preferences clear. You may choose to opt in to receive our newsletter, or as part of creating an account. We may also be able to send our customers relevant direct marketing about our own products and services unless they opted out during the purchase journey. We may also send you a little nudge as part of the purchase if you have left products in the basket without checking out. At all times you have a right to opt out of direct marketing.

 

We will get your express opt-in consent before we share your personal data with any company outside the RDCL group of companies for direct marketing purposes.

We also may work with partners to try and promote the reach of our adverts and use analytics and retargeting for this reason. We use Tracking Data to deliver relevant online advertising, including on websites and in social media.

Tracking Data, and in particular cookies, help us to deliver website and social advertising that we believe is most relevant to you and to potential new RDCL customers. The cookies used for this purpose are often placed on our website by specialist organisations – and this is also why when you’ve been on RDCL website, you might see content from our website again. This is called retargeting.

Cookies can also tell us if you have seen a specific advert, and how long it has been since you have seen it. This is helpful, because it means we can control the effectiveness of our adverts and control the number of times people might be shown our adverts. Cookies also help us understand if you’ve opened a marketing email because we don’t want to send you things you don’t read.

If you want more information about Tracking Data, in particular cookies, see Cookies below.

Almost all the cookies that relate to advertising are part of third party online advertising networks. If you’d like to read about how you can control which adverts you see online, see opt-out programs established by the European Interactive Digital Advertising Alliance and the Digital Advertising Alliance (United States). We do not control cookies which are set by advertising networks.

 

SECTION 7 - COOKIES

A cookie is a small file of letters and numbers that we store via your browser.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We may use the following categories of cookies:

  • Strictly necessary cookies. These are cookies which are needed to make the website work properly. They include, for example, cookies that enable you to log in, use a shopping cart or make secure payments.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). These also allow us to tell if you’ve left any products in your basket without checking out.
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website relevant to your interests and for advertising and retargeting purposes. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. For further information about how to block cookies, please refer to your browser ‘help’ section or All About Cookies.

Please be aware that if you delete your cookies, two things will happen:

  • We will no longer know that you've opted out of online behavioural advertising, so our adverts will still appear to you on other websites.
  • We will no longer automatically recognize any website preferences that you have set.    

 

SECTION 8 - DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the third parties set out below for the purposes set out in this privacy policy. We may also share your personal data if the law otherwise allows it.

We may share personal data within RDCL.

We may share personal data with the following categories of third parties:

  • suppliers and service providers (such as outsourced services partners, technology service providers, manufacturers and post and courier services);
  • payment services providers, via Shopify (see below) – payment processors may take your personal data directly from you as part of processing a purchase, and they will be data controllers in their own right for that processing;
  • auditors and professional advisers like bankers, lawyers, accountants and insurers; and
  • government, regulators and law enforcement.

We may share personal data with the following specific third parties:

  • Shopify, who are the ecommerce platform we use for our website. The Shopify privacy policy tells you all the details you need to know about what information Shopify collect from you when you use our website or buy a RDCL product, and how Shopify may use and share it when we use them to support us with processing orders, risk and fraud screening, authentication and payments. You can read the full Shopify privacy here; in particular see the section about Information from buyers. Shopify also carries out some automated decision making, for example screening IP addresses or payment information to block potentially fraudulent transactions for a short period of time. If you have any questions about the Shopify privacy policy you can contact them directly.

 

We may also share data with third parties connected to advertising, retargeting and analytics. Please see Cookies above, including the cookie list, for more information about who those third parties are.

We may also share data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

 

SECTION 9 - DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

In the event of a suspected personal data breach we will notify you and any applicable regulator of a breach where we are legally required to do so.

 

SECTION 10 - DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we may have to keep certain information about our customers for a designated period of time for tax purposes.

 

SECTION 11 - HOW TO CONTACT RDCL ABOUT PRIVACY

If you need help about our products and services, or this website generally, please contact us at support@RDCLsuperfoods.com.

 

SECTION 12 - THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

 

SECTION 13 - IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

 

SECTION 14 - CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.